Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of digital printing, including on demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.
The applications for variable imprinting are endless:
Warehousing, retail, and grocery tagging
Fixed asset tracking
We supply standard and custom labels for imprinting by all printer types — thermal transfer, direct thermal, laser, ink jet, and dot matrix. Choose from a variety of materials, adhesives and formats.
We supply all popular barcode symbologies, including:
• Code 128
• Code 39
• Code 93
► Customize with your logo or other artwork
► Orders are verified with ANSI standards
► We can provide barcode labels for use in even the harshest environments
► Competitive pricing, fast turnaround
► Short runs welcome